Heatmap
Definition
A visual representation showing where users click, scroll, and spend time on a webpage.
Example Use Case
A marketing team uses a heatmap to identify that users rarely scroll past the fold, prompting a redesign.
Essential marketing terms and concepts explained
A visual representation showing where users click, scroll, and spend time on a webpage.
A marketing team uses a heatmap to identify that users rarely scroll past the fold, prompting a redesign.
